Privacy Policy
At Spitfire Aerial Media ("we," "us," or "our"), we respect your privacy and are committed to protecting the personal data of our clients, website visitors, and members of the public. This Privacy Policy outlines how we collect, use, store, and safeguard personal information obtained through our website, communications, and aerial photography/videography operations.
1. Information We Collect
We collect data in two primary contexts: Business/Client interactions and Aerial Operations.
A. Information You Provide Directly
Contact & Billing Details: Name, email address, phone number, billing address, and company name when you request a quote, make an inquiry, or hire our services.
Project Briefs & Site Data: Property addresses, flight location details, and specific client requirements for media production or surveying.
B. Information Captured During Aerial Operations
Aerial Media & Footage: High-resolution photos and video captured during drone flights. While our primary focus is property, infrastructure, land, or events, raw footage may inadvertently capture identifiable individuals, vehicles (license plates), or private residential land adjacent to the project zone.
C. Technical & Flight Logging Data
Flight Records: Telemetry data, flight paths, timestamps, and GPS logs recorded for CAA compliance, safety audits, and operational insurance requirements.
Website Analytics: Standard log files, IP addresses, browser types, and usage data collected automatically via cookies when you navigate our site.
2. How We Use Your Information
We use personal data strictly for legitimate business, operational, and legal purposes, including:
Delivering Services: Fulfilling client contracts, planning flight paths, processing payments, and delivering final edited media.
Safety & Regulatory Compliance: Maintaining mandatory flight logs, conducting risk assessments, and demonstrating compliance with aviation authorities (e.g., the UK Civil Aviation Authority / CAA).
Marketing & Portfolio Showcase: Featuring completed aerial projects on our website, social media, or promotional materials (only where permitted by client contract and in compliance with privacy laws).
Communication: Responding to inquiries, sending invoices, and providing project updates.
3. Privacy Standards in Aerial Media Operations
We take proactive steps to protect public privacy during drone flights:
Targeted Capture: We design flight paths to focus solely on the subject specified in the client brief.
Inadvertent Data Processing: Where members of the public or private property are incidentally captured in raw footage, we take reasonable steps to blur or edit out identifiable features (e.g., faces, vehicle registration plates) prior to public release or client delivery, unless specific consent or legitimate public interest applies.
Data Minimization: Unneeded raw footage containing identifiable personal data is securely deleted in accordance with our data retention schedule.
4. How We Share Your Data
We do not sell, rent, or trade personal data. We may share information with trusted third parties under the following circumstances:
Service Providers: Cloud storage providers, editing software platforms, and payment processors necessary to run our business.
Aviation & Regulatory Bodies: The Civil Aviation Authority (CAA), emergency services, or air traffic control if required for flight authorization, safety incidents, or legal compliance.
Insurance Providers: Relevant flight logs and media shared in the event of an operational incident or insurance claim.
Legal Requirements: If required by law, search warrant, court order, or governmental regulation.
5. Data Retention & Security
Security Measures: We use industry-standard encryption, secure cloud storage, and password-protected systems to prevent unauthorized access, loss, or disclosure of your data.
Retention Periods:
Client business records and invoices are stored for [e.g., 6 or 7 years] to meet tax and legal obligations.
Flight telemetry logs are retained as required by operational guidelines and CAA regulations.
Raw aerial footage is retained only for as long as required to deliver the project, handle revisions, or fulfill contractual terms, after which it is archived or deleted.
6. Your Data Rights
Depending on your jurisdiction (e.g., under UK GDPR), you have the right to:
Access: Request a copy of the personal data we hold about you.
Rectification: Request correction of inaccurate or incomplete data.
Erasure ("Right to be Forgotten"): Request deletion of your personal data where there is no legal requirement for us to keep it.
Objection / Restriction: Object to the processing of your data, or request restriction of processing (including aerial media where your privacy is directly affected).
Withdraw Consent: Withdraw consent at any time where processing is based on consent (e.g., marketing emails).
To exercise any of these rights, please contact us using the details below.
7. Third-Party Links & Cookies
Our website may contain links to external sites or use cookies for site optimization and analytics. You can adjust your browser settings to refuse cookies or notify you when cookies are being sent.
8. Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in regulatory requirements, flight operations, or business practices. The updated version will be published on our website with the revised "Last Updated" date.
9. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or how your data/privacy was handled during an aerial operation, please contact us:
Business Name: Spitfire Aerial Media
Data Protection Contact: Ben Reynolds (Director)
Email: info.spitfireaerialmedia@gmail.com]
Phone: 07539785452
Address: 75 Peake Avenue, Kirby Cross, CO130SQ